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THE MACS STORY

My name is Russell D. Morgan. I am a Farm Business Advisor focusing on Managerial Economics as it related to Farm Business Management. I am Certified Agricultural Consultant (CAC) through the American Society of Agricultural Consultants (ASAC).  I earned my BS and MS in Agricultural Economics from the University of Tennessee, Knoxville. I have provided Farm Business Consulting, Farm Business Accounting, and related services to farm and related businesses for over 35 years.  I also operate a small income tax preparation business.

Mountain Bred / Farm Raised:  Born in the mountains of Western North Carolina, my family moved to North Middle Tennessee where we operated dairy and tobacco farms. That upbringing instilled a strong work ethic, an appreciation of strong communities as well as faith-based personal and business integrity.

Upon completing my MS degree in Agricultural Economics from the University of Tennessee-Knoxville I worked as an Area Specialist in Farm Business Management with the University of Kentucky Extension Service. The majority of my responsibilities revolved around working one-on-one with farm businesses in the areas of farm accounting and business analysis, income tax management and other farm business consulting projects.

I separated service from UK Extension and began my private practice focusing primarily on farm business accounting, farm business consulting, payroll processing and income tax preparation. While I currently continue working in the income tax preparation field, I have significantly contracted the size of that business. I launched MACS to focus on areas of amplified need in the increasingly-complex Agricultural Industry.  

I would welcome the opportunity to discuss with you/your farm management team how I can assist in any of these focused service areas:

  • Farm Management Accounting System Design
  • Farm Business Analysis (Financial/Economic)
  • Farm Business Consulting (Managerial Economics / Business Decision-Making)
  • Transition Planning
  • Surrogate/Remote CFO Services (SCFO)
  • Farm Peer Advisory Group (FPAG) Facilitation
  • Board of Trusted Advisor (BoTA) Facilitation


Why MACS?

**Experience:

I have Thirty-Five+ years Ag Consulting Experience. I have consulted with an array of farm businesses including:

  • Field and oil crop farms
  • Dairy farms
  • Beef cow-calf and backgrounding farms
  • Hog farrow-to-finish and contract finish farms
  • Poultry farms - broilers, breeders and pullets

**Training/Education"

I earned my Certified Agricultural Consultant (CAC) designation from the American Society of Agricultural Consultants. I earned my MS in Agricultural Economics from the University of TN-Knoxville where I focused my education on Farm Management / Managerial Economics.

**Independent, Unbiased

I am not affiliated with any business, lending group or organization selling products, financing or other services. 

YOU are my client; I will work for YOUR benefit with single-focused purpose.

An advantage of remaining a sole & independent consultant is NOT being restricted to other members of a parent company if additional expertise is required. I have the flexibility and contacts to engage expertise in areas of production, technology or whatever specialty is needed.

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